HUMO served as National Partner of PLAS-Forum Digital Uzbekistan 2026, presenting new international projects, AI solutions, and priority areas for collaboration
May 19–20, 2026, Tashkent — The sixth annual PLAS-Forum Digital Uzbekistan 2026 took place in Tashkent — the largest industry event in Central Asia dedicated to the future of financial technology, the digital economy, and the payments industry. HUMO Payment System served as the National Partner of the forum, confirming its role as one of the key drivers of digital transformation in Uzbekistan’s financial market.
HUMO did not merely maintain a high-profile partnership presence at the forum — it was also among the most active contributors to the business program, sharing its vision for AI development, international payments, digital infrastructure, and the next generation of customer experience.
Forum opening: Uzbekistan as the locomotive of the region’s digital transformation
A landmark moment for HUMO was the participation of Deputy Chairman of the Board Dinar Samigullin in the official opening ceremony of PLAS-Forum Digital Uzbekistan 2026. An address at the forum’s opening ceremony has traditionally been a mark of a company’s pivotal role in shaping the financial technology market and the digital economy of the region.
In his speech, Dinar Samigullin reflected on Uzbekistan’s historic role as a space for the exchange of ideas, technologies, and innovations, stressing that the country is now becoming one of the defining centers of a new digital financial ecosystem in Central Asia.
“We are living in an era of transformation of human experience. Not long ago, we were still arguing about the future of artificial intelligence — today, we cannot imagine our lives without AI assistants. What lies ahead are agentic payments: a fundamentally new way of interacting with financial platforms through text, voice, and intelligent services.”
At the opening ceremony, representatives of government bodies, the financial sector, and the technology industry also acknowledged Uzbekistan’s rapid pace of digital transformation and the country’s growing stature as one of the most dynamically developing markets in the region.
HUMO and AI: Evgenia Umen on the future of customer experience
One of the forum’s most compelling technology presentations was delivered by Evgenia Umen, Head of Architectural Solutions at HUMO NMPC, in a talk titled “The Evolution of Customer Experience in the Age of AI.”
As part of the dedicated AI session, Evgenia presented a thorough analytical overview of the maturity of the fintech markets of Uzbekistan and the CIS countries through the lens of AI adoption and customer experience management. The presentation focused on:
• AI-powered customer experience
• Customer data platforms
• AI agents in customer service
• Real-time analytics and personalization
• AI applications in anti-fraud and risk modeling
HUMO’s presentation stood out as one of the most applied and technically rich contributions to the AI segment of the forum, further solidifying the company’s position as a leader in the digital transformation of the region’s financial sector.
SME digital transformation and the new economics of payments
Alexey Maslov, Advisor to the Chairman of the Board of HUMO, took to the stage to present the company’s strategic vision for international growth and outlined the key directions for expanding the HUMO ecosystem beyond Uzbekistan’s borders.
Special attention was given to the development of international partnerships, cross-border payments, and HUMO’s integration with global payment services. In particular, Alexey Maslov highlighted the company’s collaboration with Alipay+, whose ecosystem today spans more than 50 countries, unlocking new opportunities for HUMO users in the realm of international payments and digital services.
The presentation also addressed the development of modern payment infrastructure, the digitalization of financial services, and HUMO’s continued reinforcement of its position as one of the key players in Central Asia’s fintech market.
HUMO’s participation in the SME-focused session strengthened the company’s narrative as an infrastructure player actively involved in building Uzbekistan’s modern digital economy.
The most visited and most innovative booth at PLAS-Forum Digital Uzbekistan 2026
HUMO’s exhibition stand became one of the central attractions of PLAS-Forum Digital Uzbekistan 2026 and received the award for “Most visited and most innovative booth at the forum.”
The HUMO booth featured:
• NFC rings for contactless payments
• Elements of a new payment infrastructure
• Technology solutions from across the HUMO ecosystem
• Branded merchandise and interactive activities for forum attendees
Over the course of two days, the stand served as a venue for meetings with international partners, bank representatives, fintech companies, and technology vendors.
Particular attention from forum visitors was drawn to an interactive prize giveaway: participants published content mentioning HUMO and entered a draw for valuable prizes — NFC rings and branded merchandise. This generated strong organic brand reach across social media and drove high levels of audience engagement throughout the forum.
Following the event, Alexey Maslov also received a separate individual award — “For outstanding contribution to the digital agenda of the region” — recognizing the best analytical publication of the forum.
Business breakfast: AI, QR payments, and the future of the payments market
A separate highlight of the forum was a closed-format business breakfast held for senior executives from the banking and fintech sectors.
The session was moderated by Alexey Maslov, Advisor to the Chairman of the Board of HUMO. HUMO was further represented by First Deputy Chairman of the Board Alexander Sotnikov and Deputy Chairman of the Board Dinar Samigullin.
During the closed discussion, leaders of the banking and fintech market examined the key challenges and directions shaping the development of the region’s digital economy — from the rapid growth of cashless payments and the integration of AI into banking and government services, to the evolving role of banks in the new financial reality. Central topics included:
• Cybersecurity and combating digital fraud
• Development of the startup ecosystem
• The future of QR payments and a unified QR code standard
• Regulation of BNPL and new payment instruments
• Oversight of P2P transactions
• The outlook for the crypto industry as a shaping force in next-generation financial markets
HUMO’s participation in this closed expert discussion confirmed the company’s active role in shaping the digital financial agenda of Uzbekistan and Central Asia.
Strategic significance for HUMO
HUMO’s participation in PLAS-Forum Digital Uzbekistan 2026 was far more than a matter of visibility. It served as a fully realized platform for:
• Reinforcing HUMO’s status as one of the key drivers of digital transformation in the region
• Advancing the company’s technology and AI agenda
• Strengthening HUMO’s international positioning
• Expanding its partner network
• Showcasing new payment solutions and digital infrastructure
• Growing brand recognition within the professional community
HUMO continues to invest consistently in developing a world-class fintech platform for the region, supporting key industry initiatives, fostering international dialogue, and contributing to the advancement of Uzbekistan’s modern digital economy.
May 19–20, 2026, Tashkent — The sixth annual PLAS-Forum Digital Uzbekistan 2026 took place in Tashkent — the largest industry event in Central Asia dedicated to the future of financial technology, the digital economy, and the payments industry. HUMO Payment System served as the National Partner of the forum, confirming its role as one of the key drivers of digital transformation in Uzbekistan’s financial market.
HUMO did not merely maintain a high-profile partnership presence at the forum — it was also among the most active contributors to the business program, sharing its vision for AI development, international payments, digital infrastructure, and the next generation of customer experience.
Forum opening: Uzbekistan as the locomotive of the region’s digital transformation
A landmark moment for HUMO was the participation of Deputy Chairman of the Board Dinar Samigullin in the official opening ceremony of PLAS-Forum Digital Uzbekistan 2026. An address at the forum’s opening ceremony has traditionally been a mark of a company’s pivotal role in shaping the financial technology market and the digital economy of the region.
In his speech, Dinar Samigullin reflected on Uzbekistan’s historic role as a space for the exchange of ideas, technologies, and innovations, stressing that the country is now becoming one of the defining centers of a new digital financial ecosystem in Central Asia.
“We are living in an era of transformation of human experience. Not long ago, we were still arguing about the future of artificial intelligence — today, we cannot imagine our lives without AI assistants. What lies ahead are agentic payments: a fundamentally new way of interacting with financial platforms through text, voice, and intelligent services.”
At the opening ceremony, representatives of government bodies, the financial sector, and the technology industry also acknowledged Uzbekistan’s rapid pace of digital transformation and the country’s growing stature as one of the most dynamically developing markets in the region.
HUMO and AI: Evgenia Umen on the future of customer experience
One of the forum’s most compelling technology presentations was delivered by Evgenia Umen, Head of Architectural Solutions at HUMO NMPC, in a talk titled “The Evolution of Customer Experience in the Age of AI.”
As part of the dedicated AI session, Evgenia presented a thorough analytical overview of the maturity of the fintech markets of Uzbekistan and the CIS countries through the lens of AI adoption and customer experience management. The presentation focused on:
• AI-powered customer experience
• Customer data platforms
• AI agents in customer service
• Real-time analytics and personalization
• AI applications in anti-fraud and risk modeling
HUMO’s presentation stood out as one of the most applied and technically rich contributions to the AI segment of the forum, further solidifying the company’s position as a leader in the digital transformation of the region’s financial sector.
SME digital transformation and the new economics of payments
Alexey Maslov, Advisor to the Chairman of the Board of HUMO, took to the stage to present the company’s strategic vision for international growth and outlined the key directions for expanding the HUMO ecosystem beyond Uzbekistan’s borders.
Special attention was given to the development of international partnerships, cross-border payments, and HUMO’s integration with global payment services. In particular, Alexey Maslov highlighted the company’s collaboration with Alipay+, whose ecosystem today spans more than 50 countries, unlocking new opportunities for HUMO users in the realm of international payments and digital services.
The presentation also addressed the development of modern payment infrastructure, the digitalization of financial services, and HUMO’s continued reinforcement of its position as one of the key players in Central Asia’s fintech market.
HUMO’s participation in the SME-focused session strengthened the company’s narrative as an infrastructure player actively involved in building Uzbekistan’s modern digital economy.
The most visited and most innovative booth at PLAS-Forum Digital Uzbekistan 2026
HUMO’s exhibition stand became one of the central attractions of PLAS-Forum Digital Uzbekistan 2026 and received the award for “Most visited and most innovative booth at the forum.”
The HUMO booth featured:
• NFC rings for contactless payments
• Elements of a new payment infrastructure
• Technology solutions from across the HUMO ecosystem
• Branded merchandise and interactive activities for forum attendees
Over the course of two days, the stand served as a venue for meetings with international partners, bank representatives, fintech companies, and technology vendors.
Particular attention from forum visitors was drawn to an interactive prize giveaway: participants published content mentioning HUMO and entered a draw for valuable prizes — NFC rings and branded merchandise. This generated strong organic brand reach across social media and drove high levels of audience engagement throughout the forum.
Following the event, Alexey Maslov also received a separate individual award — “For outstanding contribution to the digital agenda of the region” — recognizing the best analytical publication of the forum.
Business breakfast: AI, QR payments, and the future of the payments market
A separate highlight of the forum was a closed-format business breakfast held for senior executives from the banking and fintech sectors.
The session was moderated by Alexey Maslov, Advisor to the Chairman of the Board of HUMO. HUMO was further represented by First Deputy Chairman of the Board Alexander Sotnikov and Deputy Chairman of the Board Dinar Samigullin.
During the closed discussion, leaders of the banking and fintech market examined the key challenges and directions shaping the development of the region’s digital economy — from the rapid growth of cashless payments and the integration of AI into banking and government services, to the evolving role of banks in the new financial reality. Central topics included:
• Cybersecurity and combating digital fraud
• Development of the startup ecosystem
• The future of QR payments and a unified QR code standard
• Regulation of BNPL and new payment instruments
• Oversight of P2P transactions
• The outlook for the crypto industry as a shaping force in next-generation financial markets
HUMO’s participation in this closed expert discussion confirmed the company’s active role in shaping the digital financial agenda of Uzbekistan and Central Asia.
Strategic significance for HUMO
HUMO’s participation in PLAS-Forum Digital Uzbekistan 2026 was far more than a matter of visibility. It served as a fully realized platform for:
• Reinforcing HUMO’s status as one of the key drivers of digital transformation in the region
• Advancing the company’s technology and AI agenda
• Strengthening HUMO’s international positioning
• Expanding its partner network
• Showcasing new payment solutions and digital infrastructure
• Growing brand recognition within the professional community
HUMO continues to invest consistently in developing a world-class fintech platform for the region, supporting key industry initiatives, fostering international dialogue, and contributing to the advancement of Uzbekistan’s modern digital economy.
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