HUMO wraps up large-scale BAXTLI YUZLIK campaign: grand finale features the drawing of a BYD Song Plus DM-i, iPhone Air handsets and cash prizes
On September 19, Tashkent City Mall hosted the grand finale of HUMO's BAXTLI YUZLIK campaign. The festive program brought together the final prize drawings, artist performances, interactive activities for guests, and the campaign's main highlight — determining the winner of the BYD Song Plus DM-i car.
Starting July 15, HUMO cardholders took part in the BAXTLI YUZLIK campaign by making everyday purchases with their cards, thereby earning a chance to win valuable prizes. Over the course of the campaign, winners from various regions of Uzbekistan received iPhone Air devices and cash prizes.
The campaign's finale took the form of a large open-air event at Tashkent City Park. The venue brought together campaign participants, event guests and invited artists — Munisa Rizaeva, Shohrukh and DJ King Macarella.
The large-scale event program combined interactive activities for guests, concert performances and the final prize drawings. Winners were determined publicly: guests at the venue could watch live, as could anyone following HUMO's official social media pages.
“For HUMO, projects like this are an opportunity to get closer to our customers and better understand their expectations. Behind every transaction is a person who chooses HUMO and trusts us, which is why BAXTLI YUZLIK is one of the ways we thank our customers for that choice. It is especially meaningful that today we can personally congratulate the winners and share in the emotions of this finale together,” said Alexander Sotnikov, Chairman of the Management Board of HUMO.
The last BAXTLI YUZLIK prizes were drawn live
One of the program's key moments was the final drawing of cash prizes and iPhone Air devices. On stage, 10 winners of cash prizes worth 1,000,000 soums each were announced, along with two winners of iPhone Air devices.
The winners were determined live on air. After each drawing, the hosts announced the winner's name and called them by phone to inform them of their win and offer personal congratulations. This format allowed guests at the venue and viewers of the broadcast to watch the selection of winners in real time.
Following the final drawings, the stage hosted the campaign's main prize drawing — for the BYD Song Plus DM-i car.
A dedicated culminating segment of the program was prepared for this moment. Suspense built until the very last second, after which the name of the main prize winner was announced from the stage.
After the winner was determined, the organizers contacted them by phone to congratulate them on the campaign's main prize.
The BAXTLI YUZLIK finale combined prize drawings with a musical program
The prize drawing was just one part of the final event. HUMO turned the conclusion of the BAXTLI YUZLIK campaign into a full-scale open event featuring a concert program, interactive activities and additional prize drawings for guests.
The stage featured performances by invited stars of Uzbek pop music — Munisa Rizaeva, Shohrukh and DJ King Macarella. Between performances, the audience took part in interactive activities and additional drawings for branded merchandise.
In this way, the finale brought together several elements of the campaign at a single venue — the public determination of winners, a concert program, interactive activities, and a direct meeting between HUMO and its customers.
“It was important for us to make BAXTLI YUZLIK not just a prize campaign, but a project that evokes real emotion among our customers. That is why we turned the finale into a major event bringing together customers, guests, artists and the HUMO team. It matters to us that everyone present could personally witness the winners being announced and share in those emotions together,” said Maria Stroeva, Director of the Marketing and PR Department at HUMO.
BAXTLI YUZLIK was built on a simple mechanic: participants made purchases with HUMO cards and thereby earned the chance to compete for the campaign's prizes. Every purchase of 100,000 soums or more counted as an entry into the drawings. At the same time, every participant who met the campaign's conditions also had a chance to compete for the main prize — a BYD Song Plus DM-i car.
Over the course of the campaign, 6 iPhone Air devices, cash prizes and the main prize — a BYD Song Plus DM-i car — were awarded. HUMO covers all taxes associated with receiving prizes under the campaign.
BAXTLI YUZLIK concluded with a grand finale that combined the drawing of the main prize, a concert program, and a meeting between HUMO and its customers. The company continues to launch new projects and special offers aimed at promoting cashless payments and creating additional opportunities for customers and businesses.
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